Shaq Acts as Center Square for Fitness Club

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SAN FRANCISCO NBA star Shaquille O’Neal stars in two new 24 Hour Fitness television spots that broke yesterday from Publicis & Hal Riney here.

For the first time, in this campaign, Publicis Groupe’s Riney is leveraging the celebrity athletes signed by the fitness club, according to an agency representative. The San Ramon, Calif.-based

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