Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
McCann-Erickson is on the rebound after securing the $40 million Visual PC account of Silicon Graphics, Inc. Last week’s win counters the recent loss of an estimated $90 million in AT&T Wireless business, which moved to Foote, Cone & Belding, San Francisco.
“Seeing AT&T Wireless taken away in agency consolidation made us angry at first … and people thought it was the end of us. But then we got hungry,” said Dave Tutin, executive creative director at McCann, San Francisco.
McCann bested Arnold Communications, Boston, in the final round.
The account includes domestic and global ad work introducing the new NT-based PC product, which incorporates SGI’s advanced 3-D graphics capabilities.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in