SGI Taps Mccann For Visual PCs

McCann-Erickson is on the rebound after securing the $40 million Visual PC account of Silicon Graphics, Inc. Last week’s win counters the recent loss of an estimated $90 million in AT&T Wireless business, which moved to Foote, Cone & Belding, San Francisco.
“Seeing AT&T Wireless taken away in agency consolidation made us angry at first … and people thought it was the end of us. But then we got hungry,” said Dave Tutin, executive creative director at McCann, San Francisco.
McCann bested Arnold Communications, Boston, in the final round.
The account includes domestic and global ad work introducing the new NT-based PC product, which incorporates SGI’s advanced 3-D graphics capabilities. Penny Baldwin, who managed McCann’s AT&T business, has been named worldwide account director on SGI.
“We need McCann to help us establish a new category in the PC realm,” said Michael Mace, marketing director for SGI’s Visual PC division.
Sources said McCann could eventually win a share of SGI’s $20 million corporate account, handled by CKS Partners. Mace, however, stressed that CKS has done good work for SGI.

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