S.F. Ad Club Votes Kroyer Prexy

A former president of Ketchum Advertising USA is assuming the reins of the San Francisco Advertising Club.
Bob Kroyer, 58, was elected the 1997-98 president of the club. Kroyer currently runs Ironwood Enterprises, an ad, marketing and media consultancy in Ross, Calif. He headed the six U.S. offices of Ketchum in 1988-93 from the agency’s Pittsburgh headquarters. Prior to that, he was in charge of Ketchum here.
“Along with supporting the outstanding advertising coming out of this marketplace, my goal [at the ad club] is to promote [its] educational programs aimed at young people,” Kroyer said. “We offer training in several areas to those who are starting out in the business as well as those who aspire to a career in advertising.”
Kroyer has been working in the San Francisco area since May 1995. His wife, Cheryl, is director of media services at Goodby, Silverstein & Partners here and a member of the club’s board of directors.
The ad club’s 1996-97 co-president, Paula Mangin of Odiorne Wilde Narraway Groome, has become board chairman. Consultant Clark Crowdus and Rich Stalzer, West Coast ad director of Money, assumed vice presidencies.