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Last fall, Adweek magazine (Adweek IQ, October 30) reported that the “one segment of online entertainment that has flourished where others have failed” was pornography. Now a new survey has shed some light on this finding–namely that people who use the Web–surprise!–like the combination of sex and the Internet.
In fact, according to the survey, which was conducted by Redmond, Wash.-based MSNBC.com, while only one in ten users admitted to an “addiction” to sexually oriented sites, a “substantial” amount of people who go online for sexual activities are doing so mostly as a means of distraction, education and fantasy.
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