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NEW YORK Seventh Generation, a blossoming green products maker, has awarded creative duties on its account to Carmichael Lynch.
The company’s previous agency of record was 180LA in Los Angeles. Carmichael Lynch in Minneapolis has assumed lead advertising duties, while Coyne PR in New York handles public relations.
Central to the account win was Carmichael Lynch’s green thinking, said Seventh Generation CEO Chuck Maniscalco. “I’m very impressed by the spirit and culture of Carmichael Lynch and I think it will meld well with ours,” Maniscalco said in a statement.
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