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Just when the streets appeared to be safe from shopping hoards, Seventeen magazine is throwing a shopping promotion, this time for the adolescent set.
Called “Seventeen on 34th Street,” the event is a mini version of Fashion’s Night Out, Anna Wintour’s Sept. 10 retail stimulus extravaganza that used designers and celebrities to lure shoppers into stores and stoke sales.
Seventeen’s event, taking place in New York on Sept. 19, will have a similar party atmosphere, complete with “mocktails,” editor and celebrity appearances at JC Penney, Macy’s and Aeropostale stores and a concert ticket giveaway.
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