Seth Godin On The Spot

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Author and entrepreneur Seth Godin may still be best known for having predicted, in 1994, that the Internet was a fad that wouldn’t last. Yet, in 1995, he founded interactive marketing firm Yoyodyne, which Yahoo! bought three years later in an all-stock deal worth about $30 million. The 45-year-old Buffalo, N.Y.,

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