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Lighton Colman Ads Promote Hard-Line Goods, Jewelry Together
CHICAGO–Service Merchandise’s fight back from bankruptcy includes a campaign from Lighton Colman that pushes the chain’s hard-line goods alongside the jewelry for which it is best known.
“Right now we’re focusing on stabilizing the business, and this marketing campaign is a solid part of that stabilization,” said Dan McDonald, the retailer’s vice president of creative marketing.
Advertising hard-line goods and jewelry together is a new tactic for Service Merchandise, Brentwood, Tenn.
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