Senate ONDCP Bill Seeks to Bar Ogilvy

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WASHINGTON, D.C. A bill introduced on Friday in the U.S. Senate reauthorizing the White House’s anti-drug media campaign would bar WPP Group’s Ogilvy & Mather from working on the effort.

The measure gives the Partnership for a Drug-Free America equal control over strategy and requires that 85 percent of the campaign’s $145 million budget for next year be spent on media buys.

Joseph Biden (D-Del.) and Republicans Charles Grassley of Iowa and Orrin Hatch of Utah sponsor the bill.



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