Seidler Bernstein Scores With Genzyme

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BOSTON Seidler Berstein said it has added an assignment from Genzyme’s biosurgery division.

Genzyme tapped the independent marketing communications agency in Cambridge, Mass., to launch its Sepramesh IP hernia repair product. Agency initiatives will include market research, overall positioning, creative platform development, advertising, collateral and trade show support.

“Building on Genzyme’s unique position as a provider of biotech solutions coupled with device innovation, we are confident that the marketplace will be interested in Sepramesh IP,” said Seidler Bernstein’s director of account planning, Christopher Dimmock.

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