Sega Visual’s Agency Search Enters Endgame

SAN FRANCISCO Sega Visual Concepts is in the final stages of a review for its $10 million ESPN Videogames creative and media account, the company said.

The search began at the end of last year, according to company representative Matt Atwood. The San Rafael, Calif.-based company recently split with independent Wieden + Kennedy in New York.

SVC is down to a handful of agencies, Atwood said. He would not identify the candidates, but said the videogame marketer is looking for a shop that has experience with all media. Agency location is not a factor in the search, said Atwood. “The idea is to really look for [an agency] that has strength in all areas,” he said.

The client has finished hearing presentations, Atwood said. A decision is expected by late January or early February.

SVC is the developer of ESPN Videogames. Its parent company is Sega.

Sega had $38 million in media expenditures in 2002 and $12 million through October 2003, with more than $6 million of that figure spent on ESPN Videogames, according to Nielsen Monitor-Plus.