Sega streamlines its media buying -- Realignment and the Creation of a New Post Are Steps to Refine Operations

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

In a move aimed at streamlining communications between Sega of America and its media planners and buyers–Bozell/L.A. and Bohbot Communications/S.F.–the video game company has restructured and created a new internal position to oversee its media functions.
Sega also recently consolidated all planning on its estimated $75-million account with Bozell. The San Francisco-based company plucked Elaine Starling, formerly associate media director at J.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in