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In a move aimed at streamlining communications between Sega of America and its media planners and buyers–Bozell/L.A. and Bohbot Communications/S.F.–the video game company has restructured and created a new internal position to oversee its media functions.
Sega also recently consolidated all planning on its estimated $75-million account with Bozell. The San Francisco-based company plucked Elaine Starling, formerly associate media director at J.
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