Richard Brunelli
Performance Marketing
On April 1, 2009, anyone who typed www.tribune.com into his favorite browser would have learned the big news surrounding The Accelerator. As the home page of the Chicago-based Tribune Company’s [...]
Brand Marketing
NEW YORK It was clear widgets had arrived when the first-ever conference devoted to marketing via the small, portable Web applications, WidgetCon 2007, hit New York this past July, drawing [...]
Special Report: Zinczenko Guides ‘Men’s Health’
Brand Marketing
NEW YORK There was a time not too long ago when David Zinczenko could count on a good night’s sleep. “I’ve become the master of the 30-second phone call and [...]
Ray-Ban Wayfarers: Made in the Shade
Brand Marketing
If ever there was a brand of sunglasses that has had a love affair with the camera, it’s Ray-Ban’s boxy Wayfarers. One of the brand’s big breaks was in 1961, [...]
Brand Marketing
NEW YORK Until the 1990s, when people thought of Burberry what mostly sprang to mind was its iconic trench coat. Famous for its tailored lines, functional gabardine fabric (created by [...]
Birkenstock: From Hippie to Hipster
Brand Marketing
NEW YORK If you want to bring the buzz back to a brand that dropped off the relevancy scale in the mid 1970s—its cool factor having peaked with freethinkers drenched [...]
Lacoste: Renaissance of a Reptile
Brand Marketing
NEW YORK When René Lacoste designed his first line of short-sleeved, collared tennis shirts in 1933, the French tennis great, nicknamed “the Crocodile” for his tenacity, had no idea he [...]
Brand Marketing
NEW YORK Even in death, Merv Griffin remains a player.One of television’s greatest innovators, Griffin, who passed away last month, was, of course, the genius behind the Jeopardy! and Wheel [...]
A-B Media Guru Solomon Charts Course
Brand Marketing
NEW YORK – Jerry Solomon, the man who played a dominant role in making Anheuser-Busch the most powerful presence in sports media, will leave the St. Louis-based brewer at the [...]
Optimedia May Handle U.S. Media for FCB
Brand Marketing
CHICAGO – Hoping to keep pace with the increasingly global aspirations of multi-national clients and media conglomerates, top execs at Foote, Cone & Belding Communications and Optimedia, the freestanding European [...]