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NEW YORK Until the 1990s, when people thought of Burberry what mostly sprang to mind was its iconic trench coat. Famous for its tailored lines, functional gabardine fabric (created by Thomas Burberry, who established the brand in 1856) and signature plaid lining, its mannequins included no less than Humphrey Bogart in Casablanca and Audrey Hepburn in Breakfast at Tiffany’s. Suffice it to say, a brand does not get to that level of cool very often.
But despite the Bogie/Hepburn bump, the brand began to lose its cachet with the fashion crowd.