A-B Media Guru Solomon Charts Course



NEW YORK – Jerry Solomon, the man who played a dominant role in making Anheuser-Busch the most powerful presence in sports media, will leave the St. Louis-based brewer at the end of this year.
The 55-year-old Solomon, president of Busch Media Group’s 15-person office here, last week confirmed the rumor spreading along Madison Avenue that he would take advantage of a generous early-retirement enhancement package. His last day at BMG will be Dec. 31.
Don’t expect him to curl up with a cold Bud and relax.
‘I am not retiring,’ he said in a telephone interview last week. ‘Far from it. I’m full of vim and vigor.’
Exactly what Solomon will do beginning Jan. 1 still is unclear, he said. Initially, at least, he will set up his own business and do some sort of consulting involving his three passions: sports, TV and media.
‘My head is swimming with so many different opportunities,’ he said. ‘I’m not sure what I want to attack next. I haven’t even hung my shingle out yet.’
One intriguing possibility for Solomon, a media buyer at the old D’Arcy MacManus Masius agency, is to return to the agency side with Young & Rubicam, which currently is on the prowl for a person to run its media department in New York and head its national TV buying efforts.
Solomon said he hasn’t talked to anyone at Y&R about the positions and no one from the agency has approached him. But he isn’t closing the door to the possibility.
‘I have no idea about what will appeal to me,’ he said. ‘I can’t say I’m not interested in that. I’m just not sure exactly what I’d like to do next.’
Solomon said his successor in New York has yet to be named.
Copyright Adweek L.P. (1993)