Birkenstock: From Hippie to Hipster

NEW YORK If you want to bring the buzz back to a brand that dropped off the relevancy scale in the mid 1970s—its cool factor having peaked with freethinkers drenched in patchouli oil and shod in the orthopedic sandals—try to get a globally recognized supermodel to collaborate with you on designs and then wear them as she goes about her jet-set life.

Such was the case with Birkenstock, the German company started in 1897 by Konrad Birkenstock.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in