Sega Looking to Consolidate

SAN FRANCISCO — Sega of America, which overseas the Sega Sports and Entertainment brands, is looking to consolidate its business with one agency, according to sources.

The plan to consolidate come five months after Mike Fischer was appointed as vp, entertainment marketing at San Francisco-based Sega.

The video game maker spends approximately $25 million annually on its combined sports and entertainment accounts, according to CMR. FCB and Leagas Delaney, both in San Francisco, have been doing work for the client in the past year.

Sources said that they anticipate the consolidated business would settle with either FCB or Leagas, or that a review would be launched in the coming weeks.

Sega representatives did not return calls. FCB and Leagas Delaney were not available for comment at press time.