Sega Looking to Consolidate

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SAN FRANCISCO — Sega of America, which overseas the Sega Sports and Entertainment brands, is looking to consolidate its business with one agency, according to sources.

The plan to consolidate come five months after Mike Fischer was appointed as vp, entertainment marketing at San Francisco-based Sega.

The video game maker spends approximately $25 million annually on its combined sports and entertainment accounts, according to CMR.

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