Seen and Heard for Md. Kids

By Nora FitzGerald

WASHINGTON, D.C.—The Baltimore-based Child Support Enforcement Administration, an arm of the Maryland Department of Human Resources, is conducting a review for its first advertising agency, according to sources.

The annual budget is approximately $1 million, the sources said. Officials with the administration could not be reached at press time. Procurement officer Shirley Larson is said to be handling the account review.

This is the first time the administration will take its advertising out of house, and it is looking primarily at local agencies, the sources added.

The state’s child support agency had reduced the field from the original requests for proposals by last week, when creative presentations were held. Finalists were undisclosed, but a source at Eisner & Associates said that Baltimore shop had pulled out before pitches because of its Maryland Lottery win. A representative at Gray, Kirk Vansant in Baltimore said that agency had not been included in the final presentations.

Insiders said another Baltimore shop, Richardson, Myers & Donofrio, was one of the finalists and had partnered with nonprofit foundation Campaign for Our Children, an RM&D client.

RM&D has produced award-winning work for CFOC targeting teenagers and promoting responsibility and sexual abstinence in attention-grabbing work like the ‘Virgin Is Not a Dirty Word’ outdoor ad campaign.

Agency principal Chuck Donofrio would not comment on the current review.

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