Sedgwick Rd., Storm Rallying Cry: 'Bring It'

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LOS ANGELES Independent Sedgwick Rd. kicks off the 2005 Women’s National Basketball Association season this weekend with a new campaign to promote 2004 league champions the Seattle Storm, the agency said.

The “two-pronged campaign”—both winning team- and fan-centric—mixes television, print, outdoor and other marketing components, according to the Seattle shop.

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