Sedgwick Rd. Finds a Cohort in Cinema Seattle

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The first work to come out of Sedgwick Rd., formerly known as McCann-Erickson Seattle, appears to be just what the shop had in mind when it changed its name.

In Cinema Seattle, Sedgwick has a local client that is open to a fresh, even risky creative approach to promote its Seattle Film Festival, set to run from May 24 to June 17.

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