Second-Hand Smoke Becomes Asher's Latest Foe

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The children in Asher & Partners’ new ads for the California Children and Families Commission have a serious message: An estimated 40,000 people nationwide will die this year as a result of second-hand smoke.
In one ad, a little girl stands in front of a mirror practicing a plea to her mother to stop smoking.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in