How These ‘Second-Best’ Brands Capitalized On Chance the Rapper’s SNL Shoutout

And what other brands can learn from their fast-acting

Chance the Rapper monologue cue cards at SNL
Chance the Rapper shared his 'second-best' favorite brands on SNL over the weekend. SNL

With brands always searching for a big moment, how do they respond when that big moment is served up on national television, albeit in a playfully pejorative context?

@Spiewak Stephen Spiewak is the manager of digital content marketing at Vivid Seats.