Sears, LL Cool J Launch Clothing Line

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NEW YORK Sears has signed a deal with rapper/actor LL Cool J to produce a new clothing line.

The apparel collection, which hits retail outlets in September, will be carried across 450 Sears stores, with plans for increased distribution for the holidays. The line will include apparel for juniors, kids and young men. The success of the offering could lead to expansion, such as accessories, according to Sears, Hoffman Estates, Ill.

By partnering with a celebrity like LL Cool J, who has earned 10 platinum albums and two Grammy Awards, the struggling retailer hopes to reach multicultural shoppers, particularly African Americans.



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