Tim Fields, Brandweek


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    Sears, LL Cool J Launch Clothing Line

    Brand Marketing

    NEW YORK Sears has signed a deal with rapper/actor LL Cool J to produce a new clothing line. The apparel collection, which hits retail outlets in September, will be carried […]

    This is a Profile

    Study Predicts Mobile Ad Gains

    Digital

    NEW YORK A dramatic increase in spending on mobile advertising is on the horizon, according to a report released this week by Juniper Research. The prediction is based on the […]

    This is a Profile

    Study Predicts Mobile Ad Gains

    Digital

    A dramatic increase in spending on mobile advertising is on the horizon, according to a report released this week by Juniper Research. The prediction is based on the rapid advances […]