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After a year and a half in the house, we’ve likely lost touch with every social routine we ever had—including how, and what, to order at the bar. To offer some support amid this awkward season of reentry, Seagram’s 7 Crown American Blended Whiskey recruited comedian and actor Iliza Shlesinger to star in its new “Keep the Dive Alive” campaign.
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The new campaign includes a video series of “training materials” to help bar-goers get back into the swing of things, plus support for small businesses to help dive bars get back on their feet following the Covid-19 pandemic.
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