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Imagine a dastardly supervillain who can nefariously alter the world’s appearance at will. No, it’s not a character from the upcoming Spider-Man. It’s the film’s distributor, Columbia Pictures, and its parent, Sony, according to one outdoor ad company.
In the tangled web of advertising and computer imaging, reality and make-believe, Sony and Columbia stand accused of a digital crime—in the Spider-Man trailer and print ads, it replaced a Samsung ad in Times Square with one for USA Today.
Sherwood 48 Associates, owner of Sherwood Outdoor and 2 Times Square, the building on which (in real life) the Samsung ad rests, has filed a lawsuit against Sony in federal court in the Southern District of New York.
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