Scudder Advances 4 Incumbents, Others In Review For Corporate Ads

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Eight agencies, including a quartet of incumbents, have reached the semifinal round in the review for the estimated $15 million corporate advertising account of Scudder Kemper Investments.
Incumbents advancing from an initial field of contenders that included more than a dozen shops are: Heater Advertising in Boston; Saatchi & Saatchi in Toronto; W.B.

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