Scott Neumann Joins TLPartnership As CD




Former WCJ Executive Brings National Cache to the Nutmeg State
BOSTON–Promotional marketing agency TLPartnership has tapped Scott Neumann as executive creative director of its Wilton, Conn., office.
The new position was created by chief creative officer Lon Schwear, who said the agency’s growth and client demands required bringing aboard a top-level creative staffer with expertise on high-profile campaigns.
Neumann most recently served as a vice president and group creative director at Wunderman Cato Johnson in Chicago.
During his tenure there, Neumann was responsible for developing merchandising for the Taco Bell account, including the fast-food chain’s promotional tie-ins featuring characters from Batman, Godzilla and Star Wars.
Prior to WCJ, Neumann worked as a senior art director at Impact Communications Group in Chicago, where he developed promotional campaigns for Coca-Cola. He left his mark on Diet Coke’s 10-year anniversary promotion as well as a program that ran in conjunction with the 1996 Summer Olympics in Atlanta.
“Scott’s professional experience was a perfect match,” Schwear said. “Beyond his exceptional creative talent, Scott has a natural gift to inspire others to develop quality work.”
Neumann will manage the 10-person creative department and recruit new talent, Schwear said.
Schwear will focus on developing TLPartnership’s international programs, while working closely with Neumann, who will report to Schwear.
“Our personalities are very much the same, both philosophically and creatively, and Scott shares my vision for TLP,” said Schwear.
Neumann said it was the “passionate” nature of TLPartnership that attracted him to the shop. “The people here are extremely focused and aggressive, and they produce exceptional creative.”
Owned by New York-based Omnicom Group, TLPartnership has dual headquarters in Dallas and Wilton as well as 25 satellite offices across the country. The agency claimed billings of $340 million in 1997, with a client roster that includes Citibank, Pizza Hut, Pepsi-Cola, Federal Express and Frito-Lay.