Schwinn Rings In Brand Revival

Bicycle maker Schwinn is tapping into consumers’ childhood biking memories with a push designed to contemporize the brand.
 
The Dorel Industries-owned company has launched a campaign inviting folks to take a break from their harried lives and “go for a ride.” The creative, now breaking, uses Schwinn’s classic “br’ring-ding” bicycle bell to evoke stress-free, outdoor leisure.