Schwab Launches new Ads Via GSD&M

GSD&M broke a campaign Jan. 1 for Charles Schwab that promotes its breadth of offerings, a departure from past TV efforts, which focused primarily on the brokerage’s retail business. Two ads aim to show that Schwab also offers advanced solutions such as business consulting services. Spending was undisclosed. The San Francisco-based company spent $70 million on media through October 2003, according to Nielsen Monitor-Plus.