Scarpelli Rises to DDB Worldwide CCO

CHICAGO Omnicom’s DDB said it has promoted Bob Scarpelli to worldwide chief creative officer, a new position at the agency network.

Scarpelli, 52, who since 2000 has been U.S. chief creative officer, will remain chairman of DDB in Chicago. There is no immediate plan to name a successor in the U.S. CCO post.

“For 28 years, Bob has given DDB and its clients some of the most enduring and talked-about advertising in the industry, advertising that has become part of the popular culture,” said DDB global president and CEO Ken Kaess in a statement. “He is more than ready to take on this new and expanded role as my creative partner.”

Scarpelli began his career at Needham Harper in 1977 as a copywriter. He was promoted to creative director in 1980. When that company merged with DDB in 1986, Scarpelli was promoted to group cd; he was named executive cd of DDB’s Chicago operations in 1990.

He moved up to chief creative of DDB Chicago in 1994 and vice chairman of the agency in 1995.