SBC's Hands-On Task

Shop Uses Puppets To Shift Buying Patterns
CHICAGO–SBC Advertising moves from animation to puppetry for its latest TV campaign for discount retailer Big Lots/Odd Lots.
SBC’s previous advertising for the client introduced “Closeout Man,” an animated character who positioned the stores–which operate under the Big Lots and Odd Lots names, depending on the market–as having “once-in-a-lifetime” bargains. But that approach may have put too much emphasis on “once,” and the series of TV spots now rolling out in 31 markets nationwide is aimed at changing customers’ buying habits.