SBC Expanding Thompson's Brand Reach With New TV, Print Efforts

SBC Advertising is giving the Thompson’s line of wood care products a new, broader positioning with a TV and print campaign.
Cleveland-based Sherwin-Williams Co. last year grouped its wood-stain products–including Thompson’s as well as the H&C and Cuprinol brands–into a new Stains Group.
In December, the company consolidated the $12 million advertising account for the division with SBC in Westerville, Ohio. Hanft, Byrne, Raboy, Abrams & Partners, New York, had previously handled the Thompson’s brand.