Sawyer Miller Makes Colombian Coffee Hip

BOSTON Colombian Coffee this week breaks new prints ads from Sawyer Miller that feature young coffee drinkers instead of the brand’s iconic Juan Valdez.

“This is the advertising for a new generation of coffee drinkers: more sophisticated, more selective when it comes to coffee, and more passionate about their favorite brands,” said Susan Armstrong, chief creative officer of Sawyer Miller, Interpublic Group-owned Weber Shandwick’s advertising arm in New York.

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