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In renovating their homes, are consumers willing to spend extra to make the place “environmentally friendly”? It depends on whether the project is also wallet-friendly, according to a survey of homeowners fielded in July by Ipsos Reid (on behalf of Icynene, which makes insulation).
Given a choice of three statements and asked to pick the one that best matches their own opinion, 15 percent said flat out that they “would not spend additional funds to make my home environmentally friendly.”
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