Saudi Arabia-backed LIV Golf Tees Off Its U.S. Sponsorship Drive—and Ticks Off PGA

The new Greg Norman-led league’s first season is going to have to address charges of sports-washing

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LIV Golf enticed golf greats including Phil Mickelson and Dustin Johnson with guaranteed nine-figure deals. Attracting advertisers might be a little tougher.

The newly formed tour debuts in the U.S. this weekend with an event at the Pumpkin Ridge Golf Club in North Plains, Oregon—just outside of Portland. LIV Golf promises eight events consisting of 48 players on 12 teams. 

There are only three rounds of play, totalling 54 holes (hence the Roman numeral LIV in the name) and no cuts after each round.

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