Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DETROIT — Among the agencies believed to have met with Saturn executives regarding the Ion launch are Hill, Holliday, Connors, Cosmopulos in Boston, Berlin Cameron & Partners in New York and Leo Burnett in Chicago, sources said last week.
Relations between Saturn’s longtime shop, Publicis & Hal Riney in San Francisco, and the General Motors unit have been strained recently, and the review could encompass the entire account, sources said. Riney seems to have “lost interest and lost its grip on the account,” said one exec.
Others
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in