Saturn Starts Talking to Shops for Model Launch

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

DETROIT — Among the agencies believed to have met with Saturn executives regarding the Ion launch are Hill, Holliday, Connors, Cosmopulos in Boston, Berlin Cameron & Partners in New York and Leo Burnett in Chicago, sources said last week.

Relations between Saturn’s longtime shop, Publicis & Hal Riney in San Francisco, and the General Motors unit have been strained recently, and the review could encompass the entire account, sources said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in