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SAN FRANCISCO – Hal Riney & Partners here is winding up meetings with print media sales representatives to map out a strategy for the $20 million it expects to spend for Saturn’s print advertising next year. Print spending, about 25% of Saturn’s ad spending last year, is expected to remain constant. ‘We don’t expect any strategic shift,’ said David Verklin, senior vp and corporate media director for HRP. ‘We have just begun to build this brand.’
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