Sara Lee Consolidates at Publicis

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Sara Lee Corp. has con soli dated about $30 million in advertising for its bakery brands at Publicis in Mid America, Dallas.

The move follows Sara Lee’s acquisition last summer of The Earth grains Co., a client of Publicis in Dallas. That office also handles IronKids and other brands for the client.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in