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This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne.
Last year SapientNitro emerged as a review finalist when the U.K. flagship airline retained long-time agency Bartle Bogle Hegarty after a six-month global creative search. In the current review, BBH also competed for the digital business, along with DigitasLBi and We Are Social.
The global digital assignment includes key British Airways markets like the U.S.,
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