Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Sapient is making a big play into the agency space by paying $50 million to acquire Nitro Group.
The deal will instantly transform Sapient from a shop primarily known for its Web design and infrastructure business into a through-the-line shop with deep technology chops. The company plans to maintain two agency brands, Sapient Interactive and Sapient Nitro, while sharing technology, strategy and other capabilities.
“What clients want is a digitally centered agency that has traditional capability,” said Gaston Legorburu, worldwide creative officer at Sapient.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in