Sanford-Chung Joins Euro RSCG on Schwab

NEW YORK Bret Sanford-Chung, who was a senior vice president of advertising and marketing communications at Smith Barney Citigroup, has joined Havas’ Euro RSCG as North American group account director on its Charles Schwab account, effective immediately, the agency said.

Sanford-Chung, 42, succeeds David Jones, who became worldwide CEO of Euro RSCG on Aug. 1. She also reports to him. Jones had run the Euro New York office as well as the $100 million Schwab account that the agency landed after a review in December 2004.

In a statement, Jones said, “This is a great get for Euro RSCG. It’s quite remarkable to transition from a creative director role to a client position, and in her five years at Smith Barney, Bret showed she could make that kind of move and thrive. She brings a great mix of client relations and an outstanding reputation in the financial, creative and marketing worlds to the agency. I’m very pleased she’s here.”

Sanford-Chung has worked as a creative director for clients such as Chase, Dun & Bradstreet, Meridien Hotels and U.S. Trust. She also has agency side experience, having held positions at Kenyon & Eckhard, Grey and Lowe.

“The opportunity to work on both client management and creative opportunities for a client like Charles Schwab was key in my joining Euro RSCG,” she said in a statement. “I have long respected the agency’s commitment to creativity and growth, and I look forward to joining David and the team.”

Euro RSCG has 233 offices in 75 countries. Its other clients include Airbus, Air France, BNP Danone Group, Jaguar, LVMH Louis Vuitton, MCI, Polaroid, PSA Peugeot Citroen, Reckitt Benckiser and Volvo.