San Jose Group Expands Role With Hormel

CHICAGO Hormel Foods has tapped the San Jose Group to handle Hispanic marketing for all of its products. The shop had previously been working with Hormel on its Herdez brand.

“We believe there’s nothing but upside potential for Hormel Foods,” said George L. San Jose, president and chief operating officer of the Chicago agency, in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in