San Antonio to Get New Spanish Daily

DALLAS Meximerica Media next week will launch a daily tabloid in San Antonio designed to be the first in a network of Spanish-language newspapers in Texas.

The newspaper, called Rumbo de San Antonio, will cost 25 cents and be distributed at about 1,500 locations, including supermarkets, convenience stores and coin-operated boxes. The Spanish word “rumbo,” which means “direction” or “course,” is usually understood to mean “moving north” and, by implication, “moving up,” Meximerica officials said.

An approximately $3 million, five-month marketing campaign will include promotional spots on TV, radio, billboards, and one-on-one and household sampling.

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