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Samsung Electronics is already a big winner for this year's Cannes Lions International Festival of Creativity, scoring the award for Marketer of the Year. The brand will be honored during the festival in June.
"When you look at Samsung's wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity. They're excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion," Terry Savage, chairman, Lions Festivals, said in a statement.
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