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After five years, Samsung has opted to end its NFL sponsorship as it executes more of an entertainment-focused strategy, a source said.
Since 2005, Samsung has been a corporate sponsor of the league, paying $6 million a year for those rights, according to Sports Business Journal. In 2007, the brand also became the “Official HDTV of the NFL,” a deal that included the installation of Samsung HDTVs in select areas of all stadiums as part of the league’s HD upgrade.
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