Samsung Looks Beyond FCB for Mobile Phones

NEW YORK Samsung is in talks with agencies to handle marketing duties for its mobile phone business, sources said.

Although several undisclosed shops have been contacted by the Ridgefield Park, N.J.-based client, according to sources, a Samsung representative said, “The company does not comment on new business with respect to the companies it partners with. Further, we don’t comment on marketing plans.”

Interpublic Group’s Foote Cone & Belding handles the overall advertising account. A recent FCB effort used the line, “DigitALL: Everyone’s invited.”