Sam Adams and Its New Agency Launch a Fresh Summer Campaign as the Craft Beer Wars Heat Up

MMB promotes its hometown brew

New dancehall-flavored work positions Sam Adams as the beer of the season. Sam Adams/YouTube

The beer world looks very different today than it did when Jim Koch started Boston Brewery and its core brand, Sam Adams, back in 1984.

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@PatrickCoffee Patrick Coffee is a senior editor for Adweek.