Marketing Innovation

Sam Adams and Its New Agency Launch a Fresh Summer Campaign as the Craft Beer Wars Heat Up

MMB promotes its hometown brew

New dancehall-flavored work positions Sam Adams as the beer of the season.Sam Adams/YouTube
By Patrick Coffee

May 3, 2017

The beer world looks very different today than it did when Jim Koch started Boston Brewery and its core brand, Sam Adams, back in 1984.

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

Partnerships Can Deliver the Growth That Ads Can’t

By Impact

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}