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As the new chief executive of MediaVest USA, Donna Salvatore is hoping to add some stability to the nearly $3 billion media company.
“As an organization, we’ve gone through a tremendous amount of change over the past several years,” she said. “What we need to do is define what we are to the world.”
Salvatore, a 19-year veteran of MediaVest’s various permutations, noted that the company has been in a state of flux since former chief Irwin Gotlieb left to join WPP’s MindShare last September.
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