Salt Lake City

Geographically the largest market measured by Nielsen, the Salt Lake City DMA includes three counties in Nevada, three in Idaho and four in Wyoming. It’s also growing in TV households, moving up two places in rank from No. 35 to No. 33 with the addition of 44,740 TV households, a 5.1 percent increase. The geographically smaller radio market (named Salt Lake City-Ogden-Provo) gained 54,100 persons 12-plus, a 3.3 percent gain, to move up one place to No. 30.