Geographically the largest market measured by Nielsen, the Salt Lake City DMA includes three counties in Nevada, three in Idaho and four in Wyoming. It’s also growing in TV households, moving up two places in rank from No. 35 to No. 33 with the addition of 44,740 TV households, a 5.1 percent increase. The geographically smaller radio market (named Salt Lake City-Ogden-Provo) gained 54,100 persons 12-plus, a 3.3 percent gain, to move up one place to No. 30.
Utah’s capital is also headquarters to the largest radio and TV broadcaster in the market, Bonneville International. KSL-TV, the NBC affiliate, is the ratings news leader in all dayparts except mornings. In late news, KSL wins hands down in all demos, and it has the longest early news block, from 4–7 p.m. While KSL holds onto the top spot, the market’s other TV stations have made changes in their news lineups. Former CBS O&O KUTV, the No. 2 news station in the market (acquired last summer by Four Points Media and managed by Nexstar Broadcasting), moved around its early evening newscasts so that the network newscast goes head-to-head with the other major network newscasts in the market. KSTU, the Fox affiliate purchased last year by Local TV, put itself into the early news race at 5 and 5:30 p.m. KJZZ, the independent station owned by Larry H. Miller Broadcasting that serves as broadcast home of the Utah Jazz, cancelled its early newscasts at 4 and 4:30 p.m.
In radio, Bonneville’s three radio stations, News/Talk KSL-AM/FM, Adult Contemporary KSFI-FM and Classic Hits KRSP-FM ranked 1-2-3 among adults 25-54 in the most recent Arbitron ratings. Clear Channel is also strong: Of its six local outlets, News/Talk KNRS-AM and Top 40 KZHT-FM ranked No. 3 and 4 overall.
A two-newspaper market, The Salt Lake Tribune owned by the MediaNews Group is the leading paper with a circulation of about 130,856 compared to the Deseret News’ 73,191. Like Bonneville, the Deseret News is ultimately owned by units of The Church of Jesus Christ of Latter-Day Saints. Both papers are distributed by the Newspaper Agency Corp. via a joint operating agreement.
Unlike most major markets, Salt Lake City’s outdoor inventory is dominated by smaller companies. The primary operator offering bulletins and posters is Reagan Outdoor, which operates in Utah, central Texas and Nevada. Family-owned and local Utah Outdoor Advertising also has coverage. YESCO (Young Electric Sign Co.) offers bulletins along major highways and thoroughfares running in and out of the market. Lamar Advertising operates local bus advertising, while Alliance Airport Advertising controls the airport’s inventory.
* TV DMA Rank: 33
* Population 2-plus: 2,730,473
* TV Households: 919,390
* TV Stations (Net/Ind/Multicast/Public): 9/14/2/5
* Wired Cable Households: 351,340
* Radio Metro Rank: 30
* Population 12-plus: 1,676,000
* Radio Stations (rated): 31
* Newspapers (Daily/Weekly): 7/26